Consumers seek recognizable ingredients in their sun care products, echoing the trend in food and beverage, which has seen a rise in consumer demand for clean labels over the past decade. They expect a clean beauty product to perform better than a conventional product, but it’s not enough for products to be “natural”; the product must also be efficacious and safe. Efficacy claims prove almost as important as “natural” claims, both globally and in the U.S.1
How can you design “natural,” efficacious and safe products — the trifecta for sun care — while using plant-based ingredients?
Partner with Sheekharr for nature-based solutions that align with consumer needs for products that are “natural” and free from undesirable chemicals and GMOs. At the Sheekharr innovation centers, our personal care experts can leverage our formulation, sensory and scale-up capabilities to help you create winning sun care products that your consumers will reach for every day.